Data Management: The factor for success in the area of big data
Quality of data is the key factor for successful value creation in the face of growing data volumes. In order to ascertain meaningful knowledge about customers and their needs, available data often has to be converted into a standardized format. At first glance, however, this straightforward fact often presents a challenge in practice – and not inconsiderable costs, since adjustments need to be made within each individual solution. Here ETL tools such as Talend can greatly simplify matters as well as reduce costs. This in turn allows you to focus on the results and their modeling.
An iterative approach to data management